Europatat has been running since 1952 and represents more than 30 national associations and companies involved in the seed and ware potato trade across Europe. The Congress is its central annual meeting for members

The 2026 edition adopts a business-focused format built around Europatat’s internal meetings. The programme covers meetings of five commissions—Consumption Potatoes, Seed Potatoes, Sustainability, Technical and Regulatory Issues and RUCIP—as well as the Europatat General Assembly. These sessions are reserved for Europatat members and sponsors and address regulatory, technical and market developments affecting the sector.

Europatat President Tigran Richter has described the 2026 edition as a key moment for the sector, with the Brussels location placing the Congress at the heart of EU institutions and policymakers at a time when agriculture, trade and sustainability are all under discussion. Alongside the formal meetings, the programme includes a Gala Dinner and a pre-event informal gathering for members.

A Historic First for Africa

This event marks a key moment for the region. Kenya was first selected earlier but needed more time to prepare. After reviewing progress, the organizers confirmed the country as host again.

Kenya has made steady progress in potato farming through policy changes, better seeds and farmer support. Potatoes are now one of the country’s main food crops. The congress will help show this progress to the global community.

Focus on Growth and Collaboration

The congress will cover topics such as farming methods, seed systems, pest control, trade and food supply. There will be talks, panel sessions and field visits to farms and processing units.

Over 1,000 delegates are expected to attend. The event will also include workshops, business meetings and tours after the main sessions. It gives a chance for people to share ideas and form new partnerships.

Strong Support from Key Groups

The event is backed by groups such as the National Potato Council of Kenya, Agriculture and Food Authority, FreshCrop Ltd., and the International Potato Center.

These groups work across farming, research and business. Their role is to support farmers, improve production and link markets. Their combined effort helps make the event possible.

What makes this event different is its outdoor setup. Visitors can watch machines working in real fields instead of seeing static displays. This helps farmers and industry experts understand how equipment performs in real conditions. The event also focuses on smart farming, where digital tools help improve crop output while meeting environmental rules.

PotatoEurope is known as a meeting place for the full potato value chain. It connects growers, processors, machine makers and researchers from many countries. The 2026 edition in Germany will highlight precision farming, storage systems and modern crop management.

Live Field Demonstrations

One of the main features of PotatoEurope is live machinery demos. Visitors can see planting, harvesting, sorting and grading machines in action. These are shown in real field conditions, which gives a clear idea of performance and efficiency.

Focus on Smart Farming

The event highlights digital farming tools such as GPS-based planting, crop monitoring with drones and automated systems. These tools help farmers manage crops better and reduce waste. There is also a focus on soil health and climate-friendly farming methods.

Storage and Processing Solutions

Storage plays a key role in keeping potato quality after harvest. The event includes systems for ventilation, cold storage and energy use. Visitors can also learn about processing technology and new product trends like plant-based foods and healthier snacks.

Global Industry Meeting Point

PotatoEurope attracts visitors from many countries. Past editions have seen thousands of attendees and hundreds of exhibitors. The event offers a space for business talks, partnerships and knowledge sharing across the industry.