EarthFresh Expands Butter Potatoes Across Canada

Key Highlights

Butter Potatoes are now available across Canada
Three types launched: Butter Golds, Reds and Russets
No added butter needed due to natural taste
Strong buying interest shown by Canadian shoppers

Canada now has its first Butter Potato range on store shelves. The new product comes from EarthFresh, a fresh produce supplier based in North America. The launch follows years of testing and comes after early sales success in the United States. The potatoes are now being sold nationwide in Canada in three main types.

What Makes Butter Potatoes Different

Butter Potatoes are grown to have a rich, creamy taste without the need for added butter. The range includes Butter Golds, Butter Reds and Butter Russets. Each type is meant for a different use in the kitchen.

Butter Golds work well for mashing. Butter Reds are suited for roasting. Butter Russets are best for baking. All three types share a smooth texture and even cooking results. According to the company, the potatoes keep their soft feel no matter how they are prepared.

Follow our WhatsApp Channel

Each batch is graded to keep size, taste and texture consistent. A taste and texture test was carried out by trained reviewers. The potatoes were scored out of 100, with results shared to help buyers choose the right type for their needs.

Also read: Top 10 Potato Producing Countries in the World

Years of Work Behind the Launch

Jessica Anderson (Hughes), Vice President of Marketing and Innovation at EarthFresh, said the launch follows more than ten years of research and testing. She said the goal was to offer something clearly different from regular potatoes found in stores.

The Canada-wide rollout is a major step for the company. EarthFresh says the product is aimed at both home cooks and professional kitchens that want consistent quality and simple prep.

Chef Support and Recipe Use

To show how the potatoes can be used, EarthFresh worked with chef Yann Nury on recipe development. He said the potatoes cook evenly and work well across many dishes, from simple meals at home to restaurant plates.

The company believes this ease of use will help the potatoes fit into daily cooking without extra steps.

Strong Interest From Shoppers

Before the launch, a shopper study was carried out to test interest in new produce items. The research, done by IMI International, found that 83 percent of Canadian shoppers showed interest in buying Butter Potatoes. The result was higher than normal results for new produce items.

Butter Potatoes had earlier sold in selected U.S. stores, where early stocks ran out quickly. The product has since returned to the U.S. market with new packaging and wider reach.

Butter Potatoes are now available across Canada in 5 lb bags. With strong shopper interest and steady supply, the new range is set to test whether Canadians are ready for a different kind of potato on a regular basis.